Specialty vaporizer manufacturer Double Barrel announced that it has entered into an exclusive partnership with Verano Holdings that will create new markets for its patented flagship product. News of the deal was revealed at the opening of MJBizCon, a cannabis industry convention taking place this week in Las Vegas.
Under the deal, Double Barrel will be offered at Verano’s Zen Leaf cannabis dispensaries in Illinois effective immediately. The companies plan to then extend the partnership early next year to Maryland, Florida, and Nevada, with more states to follow.
Ann Skalski, the chief brand officer for Double Barrel, said in a press release that the new partnership brings together two firms that are focused on quality.
“Verano and Double Barrel share a passion for superior quality, exquisite taste and operational excellence taken to a whole new level, making Verano the ideal partner for sharing our Double Barrel lifestyle with the world,” said Skalski.
Verano Holdings is a vertically integrated cannabis cultivator, processor, and retailer with licensed operations in four states. The company’s premium cannabis oil blends will be loaded into Double Barrel two-cartridge vaporizers that allow users to create cannabis combinations customized for flavor and effect.
“We’ve applied the most advanced vaping technology and manufacturing techniques to the Double Barrel vaporizer, allowing for a precise, smooth and controlled pull, that can mix-and-match multiple suppliers’ premium strains, and is ready to expand with the support of Verano’s distribution channels,” said Skalski.
Common Values
Sam Dorf, the chief strategy officer at Verano, said that the two companies share common values.
“Verano has built a reputation for the finest quality luxury organic cannabis brands and an unparalleled level of customer service by that has become the hallmark of Verano’s Zen Leaf dispensaries, ” said Dorf. “In Double Barrel, we’ve found an excellent partner who shares our beliefs and values for setting the highest standards of excellence with an added flair that drives instant recognition.”
“Double Barrel has become well known and respected for delivering the smoothest, most customizable and unique vaping experience available,” he added.
Double Barrel products are currently only available at cannabis dispensaries in California. Dorf noted that the new partnership will make the brand available to a wider market.
“We’re thrilled to share Double Barrel across our multi-state footprint that reaches the most discerning customers, who value our organic luxury brands, and who desire accessories that exude the dash, vivacity and superior-quality that Double Barrel is known to deliver,” Dorf said.
