As 2025 winds down, MJBizCon has once again transformed the Las Vegas Convention Center into the global epicenter of the cannabis industry. Tens of thousands of entrepreneurs, cultivators, investors, retailers, and policymakers from around the world streamed through its halls on Wednesday, navigating a maze of booths showcasing everything from cutting-edge cultivation tech to emerging product categories.
The conference kicked off with the annual State of the Industry session, where the MJBiz editorial team—joined this year by guest editors from Fat Nugs Magazine and GreenState—outlined the key forces reshaping the market. With federal rescheduling chatter intensifying, capital markets showing cautious signs of thawing, and consumer behavior shifting toward both premium and value tiers, speakers stressed that the industry sits at a pivotal moment. Their through-line message: fragmentation is holding the cannabis sector back, and industry-wide alignment will matter more than ever in the year ahead.
On the expo floor, that dynamic played out in real time. Attendees described a market still vast and expanding—especially as new adult-use programs roll out across New York, Ohio, Minnesota, and other states—but also one that is markedly more disciplined than in previous boom cycles. Regulators in newly legal states appear intent on learning from earlier missteps, taking more conservative approaches to licensing and market rollout. Meanwhile, mature markets are actively contracting license counts and recalibrating supply in an effort to stabilize prices.
Cultivators, in particular, remain acutely aware of continued price compression. Many are tightening environmental controls, adding more advanced HVACD systems, converting to high-efficiency LEDs, and streamlining post-harvest operations. Others are turning to automation, precision crop steering, and data-heavy production strategies aimed at maximizing grams per square foot rather than expanding facility footprints. Product-side strategies are diverging as well, with operators chasing margin through premium genetics while still relying on value SKUs to maintain sales velocity.
Hemp-derived THC drinks—now firmly embraced by mainstream retailers—were a consistent talking point, especially with a federal hemp THC ban looming in late 2026.
Attendance on opening day appeared steady, with exhibitors optimistic about a surge in traffic as the week continues. And despite ongoing pressures across the sector, MJBizCon remains the beating heart of North America’s cannabis community—a place to reconnect, trade insights, and gauge the direction of an industry that is maturing fast, even as it continues to chase new frontiers.
Read the whole article from MMJDaily here.
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