Rule number of controversy, it seems, is to capitalize the moment. Bundle the story up into a commodity and sell it. Mike Tyson has been  doing this exact thing for 25 years, ever since he bit off a chunk of opponent Evander Holyfield’s ear in a championship boxing match. Now, he’s finally got Holyfield onboard as a collaborator.

“Holy Ears” will be packaged as edibles and released under a newly formed cannabis company Carma Holdings.

Funnily enough, Tyson ALREADY SELLS edibles shaped like ears with chunks removed titled “Mike Bites”. But Holy Ears have Holyfield as a partner, so perhaps that opens up the market a little bit? It’s unclear what shape the new edibles will be, but bets are they won’t stray too far from the ear shape of the last version.

“From Mike Bites to Holy Ears, now cannabis fans around the world can experience the same wellness benefits that plant-based products have brought me,” said Tyson in a statement. He also stated that it’s an honor to reunite with his former rival.

That’s certainly one way for a reunion.

Read the press release here.

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